Naano vs TopRank Marketing: which B2B influencer partner fits your team?

TopRank Marketing and Naano both help B2B brands get their message into the feeds of the people they sell to, through creators and industry voices rather than ads. They are built for different jobs. TopRank is a full-service B2B agency whose influencer practice designs long-running, co-created content programs for enterprise brands. Naano is a B2B creator marketplace whose Managed Campaigns team casts creators from its own network and runs sponsored LinkedIn campaigns end to end, at a published price.

Every fact about TopRank Marketing below comes from its own website, checked on 21 October 2026.

What is TopRank Marketing?

TopRank Marketing is a B2B marketing agency based in Minneapolis. Its homepage lists 24+ years in business, 325+ clients and 2,000+ influencers. Its influencer marketing service is turnkey: strategy, influencer identification, recruiting, management and payment, delivered as co-created content, co-hosted LinkedIn Lives, podcasts and webinars, and affiliate programs. Beyond LinkedIn it works on podcasts, YouTube, TikTok, Reddit, Discord, Substack and Twitch.

The brands it names include Adobe, SAP, LinkedIn, Smartsheet, Dell Technologies and Salesforce. Pricing is not published; programs are scoped and quoted.

TopRank's strengths:

• A long track record in B2B influencer marketing, with enterprise references.
• Programs built around co-created assets (reports, webinars, LinkedIn Lives, podcasts) rather than single posts.
• A full-service B2B agency around the influencer work: strategy, measurement, content marketing, SEO, social media and podcast marketing.

What is Naano?

Naano is a B2B creator marketplace. Brands either book creators themselves on Self-Serve, at a fixed price per post that each creator sets, or hand the whole campaign to Naano Managed Campaigns:

• Network: 3,300+ B2B creators in 103 countries (Naano database count, 20 October 2026): founders, operators and senior specialists.
• Service: a dedicated Naano team runs strategy, creator casting, briefs, draft reviews, creator payments and reporting. You approve the shortlist and every draft before publication.
• Pricing: published. A management fee from €3,000 per month plus a creator budget from €6,000 per month, with a three-month minimum. Self-Serve is €0 a month.
• Measurement: a tracked link per creator, with clicks, visits and sign-ups reported per creator and per campaign.
• References: Finary (22 posts, 20 creators, 300,000 LinkedIn impressions), Attio (16 creator posts to open the French market), and Synthesia (creators published in English, French and Spanish).

Naano vs TopRank Marketing: side by side

When is TopRank Marketing the better fit?

• You are an enterprise brand that wants influencers to co-create flagship assets such as research reports, webinars or podcast series.
• You want one full-service agency to run influencers alongside content, SEO and paid media.
• Your program spans many channels beyond LinkedIn.

When is Naano the better fit?

• You want sponsored posts from creators your buyers already follow on LinkedIn, live within weeks rather than a quarter.
• You need a price before the first call: Naano publishes its monthly management fee, its monthly creator budget and its three-month minimum.
• You want to keep the creators and the data. The campaign runs in your own workspace, so your team can book the same creators directly next time.
• You sell in several markets: Naano casts creators per country and language, and its references include English, French and Spanish campaigns.

TopRank Marketing alternatives

1. Naano Managed Campaigns — the Naano team casts B2B creators from Naano's own network of 3,300+ creators on LinkedIn and X and runs the campaign end to end, at published prices: from €3,000 per month plus a creator budget from €6,000 per month, with a three-month minimum. See Managed Campaigns.
2. Creator Authority — a LinkedIn-first creator marketing agency, now part of Billion Dollar Boy Group, on a quote. See Naano vs Creator Authority.
3. The Influencer Marketing Factory — a multi-platform influencer agency with a B2B offer, on a quote. See Naano vs The Influencer Marketing Factory.

For the full list, read the best B2B influencer marketing agencies in 2026.

The takeaway

TopRank Marketing is the established choice for enterprise influencer programs built around co-created content. Naano is built for B2B teams that want relevant LinkedIn voices to publish about their product, with a team that runs it for them and pricing they can see in advance. If you are still deciding between running creators yourself and hiring help, start with B2B influencer agency vs platform.

FAQ

What is the difference between Naano and TopRank Marketing?

TopRank Marketing is a full-service B2B agency whose influencer practice builds turnkey programs: strategy, recruiting, co-created content, LinkedIn Lives, podcasts and webinars. Naano is a B2B creator marketplace with a done-for-you service, Managed Campaigns, that casts creators from its own network of 3,300+ B2B creators and runs sponsored LinkedIn campaigns end to end.

How much does TopRank Marketing cost compared with Naano?

TopRank Marketing does not publish its pricing; programs are quoted. Naano publishes its prices: Managed Campaigns start from a €3,000 management fee per month plus a creator budget from €6,000 per month, with a three-month minimum, and Self-Serve, where your team books creators directly, is €0 a month.

Is there a TopRank Marketing alternative for smaller B2B teams?

Yes. Teams that want sponsored LinkedIn posts from relevant B2B creators without an enterprise program can use Naano: Managed Campaigns for a done-for-you campaign, or Self-Serve to book creators directly at each creator's fixed price per post.

What are the best TopRank Marketing alternatives?

For sponsored LinkedIn campaigns at published prices, Naano Managed Campaigns runs the campaign end to end with creators from its own network of 3,300+ B2B creators, from €3,000 per month plus a creator budget from €6,000 per month, with a three-month minimum. Creator Authority is a LinkedIn-first agency, and The Influencer Marketing Factory is a multi-platform agency with a B2B offer; both quote their programs.

To see the creators and the scope, visit Naano Managed Campaigns or book a call.

Sources

• TopRank Marketing, homepage and influencer marketing service, accessed 21 October 2026.
• Naano, Managed Campaigns, pricing and case studies.

Further reading

• Best B2B influencer marketing agencies in 2026
• Naano vs Creator Authority
• Naano vs The Influencer Marketing Factory
• How much B2B influencer marketing costs