Alexis JarreCMO & Co-founderThe Influencer Marketing Factory is one of the most searched influencer agencies in the US, and it has a B2B offer. Naano is a B2B creator marketplace with a done-for-you service. If you are a B2B brand choosing between them, the real question is whether your buyers are best reached through multi-platform creators or through the professionals they already follow on LinkedIn.
Facts about The Influencer Marketing Factory below come from its website, checked on 21 October 2026.
What is The Influencer Marketing Factory?
The Influencer Marketing Factory is an influencer marketing agency with offices in Miami and New York. Its B2B page offers "bespoke influencer campaigns for businesses operating in the B2B sector", including influencer selection, content, advertising and creator research. The page talks about TikTok, Instagram and YouTube, and the agency also publishes a LinkedIn influencer guide among its resources. Most of the logos on its homepage are consumer and technology brands, such as Google, Meta, Hyundai and Coinbase. It does not publish pricing.
Its strengths:
- Multi-platform reach, useful when your buyers also spend time on TikTok, Instagram or YouTube.
- Experience with large consumer and tech brands.
- Advertising and creator research as part of the service.
What is Naano?
Naano is a B2B creator marketplace. Brands book creators themselves on Self-Serve, at a fixed price per post that each creator sets, or hand the campaign to Naano Managed Campaigns:
- Network: 3,300+ B2B creators in 103 countries (Naano database count, 20 October 2026): founders, operators, sales and marketing leaders, and specialists.
- Service: a dedicated Naano team runs strategy, creator casting, briefs, draft reviews, creator payments and reporting. You approve the shortlist and every draft before publication.
- Pricing: published. A management fee from €3,000 per month plus a creator budget from €6,000 per month, with a three-month minimum. Self-Serve is €0 a month.
- Measurement: a tracked link per creator; clicks, visits and sign-ups reported per creator and per campaign.
- References: Finary (22 posts, 20 creators, 300,000 LinkedIn impressions), Attio (16 creator posts for the French market), and Synthesia (creators published in English, French and Spanish).
Naano vs The Influencer Marketing Factory: side by side
| Dimension | Naano Managed Campaigns | The Influencer Marketing Factory |
|---|---|---|
| Focus | B2B only | Consumer and B2B |
| Main channels | LinkedIn-first | TikTok, Instagram and YouTube (per its B2B page) |
| Creators | B2B professionals from Naano's own network of 3,300+ | Influencers selected per campaign across platforms |
| Pricing | Published: from €3,000/month + €6,000/month creator budget, 3-month minimum | Not published |
| Approvals | You approve the shortlist and every draft | Defined per engagement |
| After the campaign | Creators and results stay in your Naano workspace; book directly on Self-Serve | Program run by the agency |
| Best for | Reaching B2B buyers through people they follow on LinkedIn | Brands that need reach across consumer platforms too |
When is The Influencer Marketing Factory the better fit?
- Your buyers are reachable on TikTok, Instagram or YouTube, for example a product-led tool with a large prosumer audience.
- You want one agency for consumer and B2B campaigns.
- Video-first creative is the priority.
When is Naano the better fit?
- Your buyers are professionals who make decisions on LinkedIn: founders, CMOs, sales and finance leaders, engineers.
- You want creators whose credibility comes from their job, not just their reach. Naano's creators publish about the work your buyers do.
- You need a price before the first call, and to keep the creators and the data in your own workspace afterwards.
- You sell in several countries: Naano casts creators per market and language.
The Influencer Marketing Factory alternatives for B2B
- Naano Managed Campaigns — the Naano team casts B2B creators from Naano's own network of 3,300+ creators on LinkedIn and X and runs the campaign end to end, at published prices: from €3,000 per month plus a creator budget from €6,000 per month, with a three-month minimum. See Managed Campaigns.
- TopRank Marketing — a B2B agency whose influencer practice builds turnkey programs for enterprise brands, on a quote. See Naano vs TopRank Marketing.
- Creator Authority — a LinkedIn-first creator marketing agency, now part of Billion Dollar Boy Group, on a quote. See Naano vs Creator Authority.
For the full list, read the best B2B influencer marketing agencies in 2026.
The takeaway
The Influencer Marketing Factory is a strong multi-platform agency with a B2B offer. Naano is a B2B specialist: a marketplace of professional creators and a managed team that runs LinkedIn campaigns at a published price. For the full landscape, see the best B2B influencer marketing agencies in 2026.
FAQ
Does The Influencer Marketing Factory do B2B influencer marketing?
Yes. Its website has a B2B page offering bespoke influencer campaigns for businesses in the B2B sector, covering influencers, content, advertising and creator research. Most of the brands shown on its homepage are consumer and technology companies, and its B2B page talks about TikTok, Instagram and YouTube.
What is the difference between Naano and The Influencer Marketing Factory?
The Influencer Marketing Factory is a multi-platform agency that serves both consumer and B2B brands. Naano is built only for B2B: a creator marketplace of 3,300+ B2B creators, mostly founders, operators and senior specialists, with a Managed Campaigns team that runs sponsored LinkedIn campaigns end to end at a published price.
How much do they cost?
The Influencer Marketing Factory does not publish pricing on its website (checked 21 October 2026). Naano Managed Campaigns start from a €3,000 management fee per month plus a creator budget from €6,000 per month, with a three-month minimum; Self-Serve is €0 a month.
What are the best alternatives to The Influencer Marketing Factory for B2B?
For LinkedIn-first B2B campaigns, Naano Managed Campaigns runs the campaign end to end with creators from Naano's network of 3,300+ B2B creators, at published prices. Creator Authority is a LinkedIn-first agency, and TopRank Marketing builds enterprise B2B influencer programs; both quote their work.
To see the creators and the scope, visit Naano Managed Campaigns or book a call.
Sources
- The Influencer Marketing Factory, Influencer marketing for B2B and homepage, accessed 21 October 2026.
- Naano, Managed Campaigns, pricing and case studies.
Further reading
CMO & Co-founder
Alexis Jarre is CMO and co-founder of Naano. Before Naano, Alexis was a paid LinkedIn creator, publishing a sponsored post weekly for the startup Pletor.
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