Alexis JarreCMO & Co-founderNaano and Skeepers both work with small creators, which makes them look adjacent on a vendor list — but they solve different problems for different economies. Skeepers is a UGC and reviews engine for e-commerce: gifted campaigns with consumer nano-creators, ratings-and-reviews collection, and shoppable content that lifts product-page conversion. Naano is a B2B LinkedIn creator marketplace: sponsored posts from professional practitioners, booked at a fixed price set by each creator, measured in clicks, companies and leads. If your revenue comes from carts, you're in Skeepers territory; if it comes from a sales pipeline, you're in Naano's.
What is Skeepers?
Skeepers is a French platform (grown through acquisitions) that helps consumer brands generate authentic content at scale: verified customer reviews, UGC video, and gifted micro-influencer campaigns where creators receive products in exchange for content. The value is volume and social proof — content that feeds product pages, retail media, and paid social for e-commerce conversion.
Skeepers' strengths:
- Ratings-and-reviews collection with verification workflows
- Gifted campaigns that generate UGC volume at low cash cost
- Shoppable content and syndication to retail channels
- A large pool of consumer nano-creators across lifestyle niches
What is Naano?
Naano is a B2B creator marketplace for LinkedIn and X: 3,300+ B2B creators in 103 countries (database count, 20 October 2026), working professionals in defined verticals — sales, RevOps, devtools, product, HR-tech, fintech. Brands book sponsored posts at creator-defined fixed prices, the platform handles payment (no creator invoices), and each creator's tracked link reports clicks, identified companies and leads. Q1 2026 average click-through rate: 12% [Naano marketplace data].
Naano vs Skeepers: side-by-side comparison
| Dimension | Naano | Skeepers |
|---|---|---|
| Audience | B2B professionals on LinkedIn | Consumers |
| Output | Clicks, companies and leads into a funnel | UGC, reviews, social proof |
| Creator type | Professional practitioners (paid per post) | Consumer nano-creators (often gifted) |
| Compensation | Fixed fee per post set by each creator, paid by platform | Product gifting / campaign fees |
| Attribution | Clicks, companies and leads per creator | Content volume, review counts, conversion lift |
| Pricing | Fixed price per post set by each creator; Self-Serve €0/month | Annual license (quote-based) |
| Best for | B2B SaaS pipeline | E-commerce conversion & social proof |
When is Skeepers the right tool?
Choose Skeepers when you sell consumer products online and your bottleneck is social proof: thin review counts, product pages without authentic content, paid social that needs UGC creative. Gifted nano-creator campaigns generate that volume at a cash cost B2B-style sponsorships can't match.
When is Naano the right tool?
Choose Naano when your buyer is a professional and your bottleneck is qualified demand: you need the RevOps lead, the sales manager, the developer to see your product recommended by a voice they already read on LinkedIn — and you need to know which post drove which click. Gifting doesn't work in B2B (a €30k software decision isn't swayed by a free sample), and consumer UGC pools don't contain practitioner voices.
Skeepers alternatives for B2B teams
- Naano — book sponsored posts from B2B creators on LinkedIn and X at the fixed price on their profile, with payment and click, company and lead tracking handled. Self-Serve €0/month; Managed Campaigns from €3,000 per month plus a creator budget from €6,000 per month, with a three-month minimum.
- Favikon — a creator discovery, outreach and campaign workspace that covers LinkedIn and X alongside Instagram, TikTok and YouTube, with published plans including a free tier. See Naano vs Favikon.
- Upfluence — an e-commerce and affiliate creator platform on custom-quoted annual plans. See Naano vs Upfluence.
- Modash — discovery and influencer management across Instagram, TikTok and YouTube, from $199 a month. See Modash alternatives for B2B LinkedIn.
- Kolsquare — a European all-in-one influencer platform for discovery, campaign management and reporting, on tailored annual subscriptions. See Naano vs Kolsquare.
For the full ranking, read the best B2B influencer marketing platforms in 2026.
The takeaway
Skeepers optimizes the last click of consumer e-commerce; Naano generates the first click of a B2B pipeline. The choice is made by your business model before you ever compare features.
FAQ
Is Skeepers good for B2B lead generation?
No — and it doesn't claim to be. Skeepers is built for consumer e-commerce: UGC, ratings and reviews, and gifted micro-influencer campaigns that feed product pages and social proof. B2B lead generation on LinkedIn needs practitioner creators and per-post click attribution, which is what a B2B marketplace like Naano provides.
What is the main difference between Naano and Skeepers?
The output. Skeepers produces consumer content volume — reviews, UGC videos, gifted posts — to lift e-commerce conversion. Naano produces B2B demand: vetted B2B creators on LinkedIn and X publish sponsored posts at a fixed price set by each creator, and each creator's tracked link reports the clicks, companies and leads it sends into your funnel.
What are the best Skeepers alternatives for B2B teams?
Skeepers is built for consumer e-commerce, so B2B teams usually need a different kind of tool: Naano to book B2B creators on LinkedIn and X at fixed prices, or Favikon to run creator discovery and outreach that covers LinkedIn. For consumer programs, Upfluence, Modash and Kolsquare are closer to Skeepers' world.
For the full tooling landscape, read the best B2B influencer marketing platforms in 2026. To put your product in front of B2B buyers this week, start a campaign on Naano.
Related reading
CMO & Co-founder
Alexis Jarre is CMO and co-founder of Naano. Before Naano, Alexis was a paid LinkedIn creator, publishing a sponsored post weekly for the startup Pletor.
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