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Anjie Alabi (MBA, CM, ACIM)
Marketing Director @ Britespan Building Systems Inc.
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About Anjie Alabi (MBA, CM, ACIM)
Marketing Director | Demand Generation | Product Marketing and Revenue Growth | AI-Powered Marketing Operations | Manufacturing, Construction and SaaS | MBA, CM
I am a marketing director with experience building demand generation, performance marketing, product marketing, and growth programs that translate strategy into measurable pipeline and revenue. My background spans complex B2B organizations, including manufacturing, construction, SaaS, education, and agency environments. I specialize in developing integrated go-to-market strategies, improving acquisition funnels, optimizing marketing investment, and creating stronger alignment between marketing, sales, and executive leadership. Throughout my career, I have led cross-functional teams, managed multimillion-dollar marketing budgets, scaled digital acquisition programs, and improved marketing operations through data, automation, AI, and disciplined performance management. Selected results include: • Generating more than $100M in marketing pipeline • Contributing to 35% year-over-year growth • Increasing sales-qualified leads by 45% • Growing customer acquisition by 35% • Improving conversion rates by 25% • Reducing customer acquisition cost by 15% • Achieving up to 12x return on ad spend My leadership approach combines commercial strategy with hands-on execution. I am particularly effective in organizations with complex products, long sales cycles, multiple customer segments, or a need to modernize how marketing contributes to growth. Core areas of expertise include demand generation, performance marketing, digital strategy, go-to-market planning, product marketing, lead generation, marketing operations, revenue operations, lifecycle marketing, conversion optimization, paid media, SEO, analytics, CRM, automation, AI-enabled marketing, team leadership, agency management, budget ownership, and sales enablement. I am best suited to senior marketing leadership opportunities such as Senior Marketing Manager, Marketing Director, Senior Performance Marketing Manager, Demand Generation Director, Head of Marketing, or Head of Growth, where I can build high-performing teams, strengthen marketing effectiveness, and create a clear connection between marketing activity and commercial results.
Growth / GTMMarketing
My LinkedIn audience
- Followers
- 9,461
- Est. median reach
- 120
- Reactions per post
- 4
- Median of recent posts
Public LinkedIn data · Sep 18, 2026
Recent posts
All posts on LinkedInAnjie Alabi (MBA, CM, ACIM)
This is the longer version of my last LinkedIn post that talks about the 'Japa' wave in Nigeria, with added context and nuance. I also wrote more comprehensively about our marketing approach to taking on a 30-year-old brand. https://lnkd.in/eFmqCFVf
5 reactions · 0 commentsViewAnjie Alabi (MBA, CM, ACIM)
Nigeria's 'Japa' wave wasn't a crisis for our brand. It was our market. Let me explain. I spent years running marketing for a global education brand in Nigeria. And the most important thing I learned had nothing to do with media budgets or creative: Growth lives where pain meets intent. Nigeria had both, in abundance. 📊 What the data shows: • Emigration from Nigeria has grown 400%+ since 1990 • Post-EndSARS (2020), UK visa issuances to Nigerians jumped 210% in two years • 141,000 Nigerians moved to the UK in a single 12-month period • 45% of Nigerians say they want to leave - Pew Research • Youth unemployment is at 53% (the same people, Tosin Eniolorunda and Moniepoint Group deemed unemployable) Every negative headline was a signal. Every political crisis sharpened intent. Every Japa celebration post on social media was organic reach we couldn't buy. We didn't manufacture the desire to leave. Nigeria did. We just made sure our brand owned the next step in that journey. The real marketing lesson here isn't Nigeria-specific: The brands that win aren't always the ones with the biggest budgets. They're the ones that understand why their customers are in the room. In Nigeria, people weren't searching for a product. They were searching for a future. We just made sure we were the answer. I built a full public tracker on Nigerian emigration trends 1990–2024 (of course with Claude), including the EndSARS impact data. https://lnkd.in/ewMUyPSJ #MarketingStrategy #Nigeria #GrowthMarketing #DemandGeneration #Japa #AfricaMarketing #BrandGrowth
5 reactions · 2 commentsViewAnjie Alabi (MBA, CM, ACIM)
Google Ads recommendations really are a different breed. "Spend an extra $239 to get +0.074 conversions." Oh, thank you, Google, for this absolute masterclass in efficiency. I’ve always felt my marketing strategy was a bit too "whole-number" focused. 🤣 I’m currently deciding which 7% of a customer I’m actually buying here. A left pinky toe? A split-second of eye contact? Or maybe just the millisecond they spent accidentally hovering over the ad before realizing their mistake? 😕 The math is mathing, but the logic is on vacation.
4 reactions · 0 commentsView
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Who engages with my posts
Based on 18 people who reacted to or commented on my posts. Percentages use the profiles that could be classified.
Based on 18 people who reacted to or commented on my posts. Percentages use the profiles that could be classified.
Based on 18 people who reacted to or commented on my posts. Percentages use the profiles that could be classified.
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Booking Anjie Alabi (MBA, CM, ACIM): frequently asked questions
Anjie Alabi (MBA, CM, ACIM) is a B2B LinkedIn creator based in Canada with 9,461 followers, posting about Growth / GTM and Marketing. On Naano, one sponsored LinkedIn post by Anjie Alabi (MBA, CM, ACIM) costs €125, a fixed price per post.
- How much does Anjie Alabi (MBA, CM, ACIM) charge for a sponsored LinkedIn post?
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