Gaetano Romeo

I build demand generation systems that transform marketing from a cost center into a revenue partner.Currently Head of Global Digital Marketing & Demand Generation at EasyVista and OTRS Group, I architect multi-touch attribution models and channel orchestration strategies that connect Organic, Paid, Email, and ABM to actual pipeline and revenue outcomes.My work sits at the intersection of attribution, GTM and revenue intelligence:• Multi-touch attribution modeling — replacing siloed channel metrics with unified pipeline accountability• Channel orchestration — proving that mix optimization (not volume) drives revenue velocity• Revenue forecasting — connecting marketing activities to deal velocity, forecast accuracy, and CFO credibilityThe result: €1.2M+ attributed annual pipeline across 7 European markets, 22% deal velocity improvement, 8% forecast accuracy (vs. 18% industry variance), and marketing recognized as a revenue driver in quarterly business reviews.My approach leverages AI and automation (Claude, Make, Looker Studio, SEMrush) to scale these systems — but the tools are secondary to the outcome: pipeline contribution that CMOs and CFOs actually understand and fund.Over 20+ years, I've worked across Europe (Berlin, Munich, Milan) with global brands like Zalando, Groupon, and Nespresso, building scalable GTM strategies in complex, multi-market B2B environments.Beyond corporate, I'm an author, speaker, and lecturer at IED Milano, sharing insights on the future of AI-driven search, international GTM, and revenue intelligence with companies and conferences worldwide.Selected Achievements:• Built unified demand generation model generating €1.2M+ attributed pipeline, consolidating two separate post-acquisition marketing operations into single revenue-focused engine• Improved forecast accuracy from 18% variance to 8% through multi-touch attribution implementation across 90+ day B2B sales cycles• Reduced customer acquisition cost 35% while increasing pipeline quality, proving channel orchestration drives revenue outcomes• Established marketing as revenue partner — secured 40% budget increase and strategic seat in CFO/CMO quarterly business reviewsRecognitions:HockeyStack AI x GTM 502026 Global Recognition Award for engineering a sustained and measurable shift in EasyVista's global digital marketing operation, delivering exceptional pipeline growth across five international regions