Hana Kobzová

Dear PPC specialists, ⠀ A lot has happened in the past 7 days 👇 ⠀ 🛒 Native Checkout Enabled by Default in Merchant Center Products supporting the Universal Commerce Protocol can now be bought directly on Google Search and in Gemini. 🔗 https://lnkd.in/e7K7NF8i ⠀ 🎯 Google Ads Expands Promotion Mode With New Controls You can now set promo dates, adjust Target ROAS tolerance and add an optional extra daily budget. 🔗 https://lnkd.in/eP64Bt_c ⠀ 🧪 AI Max Experiment Against Dynamic Search Ads Run it as a custom experiment or with a preset template. Campaigns with only dynamic ad groups can't use the template. 🔗 https://lnkd.in/eCq5DTqC ⠀ ⭐ "Consumer Review" Extensions Spotted in Bing Ads One-line review snippets from sources like Trustpilot now appear under sponsored results. 🔗 https://lnkd.in/ebz46JCR ⠀ 📉 Conversion Value Forecasts Added to Budget Changes Lowering a daily budget now shows an alert with the projected weekly conversion value loss. 🔗 https://lnkd.in/ePbjAvEF ⠀ 🧱 New Product Grid Layout in Shopping Ads Sponsored products now look like the organic product grid in search results. 🔗 https://lnkd.in/etnBYgh9 ⠀ 🏷️ "Minority-Owned" Label in Bing's Search Ads The label highlights minority-owned businesses directly in sponsored results. 🔗 https://lnkd.in/eqsNBp6y ⠀ 🌫️ Bing Tests Blurred Separator for Sponsored Results A subtle blurred line now separates ads from organic results. 🔗 https://lnkd.in/eegAN5FX ⠀ 🔽 Sitelinks With Expandable Descriptions on Bing Descriptions appear under the sitelinks when users hover over them. 🔗 https://lnkd.in/eGbWDRDR ⠀ 🎨 Google Tests New Sitelink Designs Both the design and the layout differ from the standard sitelinks presentation. 🔗 https://lnkd.in/eamcHkHy ⠀ 🤖 AI Mode Shows Longer Summaries for Brand Ads Previously seen with ecommerce queries, they now appear only above brand ads. 🔗 https://lnkd.in/eJ8zqSpn 💬 LSA Now Lets Users Message Up to 6 Businesses Users can send the same message to up to six lawyers, up from four. 🔗 https://lnkd.in/etRWsG39 ⠀ 📬 PPC moves fast. I keep you updated. Short updates for busy marketers. Free. Daily, weekly or monthly. 👉 Subscribe here: https://ppcnf.com/5bdI9f ⠀ #PPC #SEM #GoogleAds #MicrosoftAdvertising

125 PPC updates were released in September. Kudos to all the eagle-eyed contributors who made it happen! ⭐ Barry Schwartz ⭐ Sachin Patel ⭐ Arpan Banerjee ⭐ Adriaan Dekker ⭐ Marcin Wsół ⭐ Anthony Higman ⭐ VIVEK GUPTA ⭐ Bia Camargo, Brodie Clark, Brooke Osmundson, David Melamed, Emmanuel Flossie, Gaurav Sharma, Jyll Saskin Gales, Khushal Bherwani, Menachem Ani, Mike Ryan, Natasha Kaurra, Radu Oncescu, Shauvik Kumar, Thomas Eccel, Vipul Kumar and Vojtěch Audy. Let's continue to uplift and support our community by sharing. If you discover a new update in #GoogleAds or in #MicrosoftAdvertising, let me know. Cheers to embracing knowledge this October! P.S. You can find all #PPC news in one place on the PPC News Feed 📢

Marketing looks simple... Until you actually see what it takes. People see the ad. Maybe read the headline. What they don’t see? The 98 decisions behind that click. They don’t see: • Campaign Structure • Keyword Strategy • Ad Copywriting • A/B Testing • Budget Pacing • Account Clean-Up • Search Term Analysis • Audience Segmentation • Landing Page Optimization • Creative Asset Development • Strategic Campaign Scaling • First-Party Data Strategy • Quality Score Analysis • Multilingual Targeting • Conversion Tracking • Attribution Analysis • Privacy Compliance • Feed Optimization • Seasonal Planning • Promotion Strategy • Reporting & Insights Paid ads aren’t easy. They’re part psychology, part knowledge, part math and part magic. What’s one PPC task that looks easy, but isn’t? P.S. Follow me, Hana Kobzová, for more PPC truths.