Josh Whitfield

Josh WhitfieldSep 6, 2026

All I think about is GTM Alpha, the term Clay invented! How do we build better campaigns, faster, at a lower cost? How do I get a better quality of life because I can build campaigns and GTM motions from my phone. I’ve spent the last year building a GTM process that lets us build campaigns with AI. Research, targeting, enrichment, copy, and launch. Why obsess over the build? Because when campaigns cost less and take less time to launch, you can test more ideas. Learn faster. Put more behind what works. Speed creates room to get better. Then came the Clay CLI and API. Skills docs that give AI a repeatable process to follow. And Friday, Astra 6, making it easier to put all of this to work. The process I’ve spent a year building is getting easier to execute. The opportunity is taking what you know about GTM and turning it into a system you can run, improve, and run again. If ever there was a time to accelerate GTM builds, it’s now. If the job hasn’t changed much for you in the last year, your doing it wrong!

Josh WhitfieldSep 4, 2026

Since ever since, I haven't stopped posting about Clay Workflows, Audiences. The API/CLI. At this point the Clay team is probably like, dude, hold your horses. But they keep shipping, so I keep posting. Here's why: Most people have no idea how much you can actually build with this, or what it does to a GTM org once it's in place. I'm not guessing. I have clients running on this right now and seeing the results. GTM is moving faster than anyone can keep up with. So let me cut to the core: 1) Audiences: Companies and People - your TAM. Now with segments, a data hub, and reporting. 2) Workflows - build anything with Anthropic, OpenAI, Cursor, Grok. Governed, python code, create from a table. 3) Agents - account agents parse through your audiences, they have got skills, access to the web, they can be custom. Do you see it now, the trifecta of agentic orchestration. Already build this for one customer, and its just the beginning.

Josh WhitfieldSep 5, 2026

Here is how we are improving campaigns over the holiday weekend: 1) Use GPT-6 Astra from OpenAI, Obsidian, and agentmemory, we capture every interaction on the campaign build. 2) We bring in Slack, email, onboarding, Zoom meetings to help improve the campaign build outs by always running from an informed memory layer. 3) Using Clay, the CLI/MCP, we can gather data on our audiences and lead details to feed to evaluation of the future campaign. 4) With Instantly.ai's CLI, we can look at what worked, what didn't, subject lines, CTAs, etc for improvement. 5) This all sync's back into a campaign build MD that drives improvement for future campaigns. Pretty fun to watch it all come together and improve as the world's best models improve as well. This is an animation of our campaign memory evolving.