Magnus Ottosen

Magnus OttosenAug 21, 2026

I've been busy lately and there's one reason for that. Before summer, I joined Fortiv as GTM Engineering Lead I met with Emil and Thomas, heard their vision, and I was sold 🤝 So, a huge thank you to them for the trust and to my new colleagues for the warm welcome! 🙏 It also meant a short journey at Dixa, but grateful for all the great people I met there and wish them all the best! I will try to share along the way what GTM engineering in a startup actually looks like 🤓

Magnus OttosenMar 26, 2026

I’m all in on creating a GTM setup where AI, and especially agentic AI, is key. But there is still one thing it definitely can’t replace. Sitting together with great colleagues - brainstorming on a whiteboard - looking over sales’ shoulder and seeing why they think one account is better than another - why they use this intent signal instead of the other, and just generally understanding their process. The energy, insights, and ideas that can come from being together with those who are “in the field” still give so much more (in my book) than talking to Claude for 7 days would. And that’s why I love comming to London and spending time with Dixa colleagues. Human insights remain unbeaten.

Magnus OttosenMar 17, 2026

If you orchestrate outbound based on gut-feeling and hope, you will be left behind. The bar today is much higher than what a lot of companies do: working from a partly ICP-relevant list, starting engagement from the top, and hope relevance and timing is there. My first two months at Dixa have been mostly filled with one goal: integrating timing and relevancy into our outbound motion. So we built custom signals, each chosen from the core of why customers choose Dixa. We've now tracked 1,000+ signals. In six months, that number will be 100x. From there, we can see what's happening inside a company before they enter the market.. It all started with one question: why did customers actually buy from us? That's what we built our signals around. Not intent data, not gut feeling, but our own buying patterns - turned into a repeatable system built for predictable growth.