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Sandro Maia
Lead Product Manager @ IKEA
Sandro is a creator on Naano, where companies pay creators to write posts about their product.
Below: Sandro's audience and recent posts.
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About Sandro Maia
Principal Product Manager · 10y+ in platform, API & B2B SaaS | AI-driven product strategy | IKEA | Founder @Squad Academy | Ex-Storyblok
Senior Product Manager with 10+ years building and scaling platform, B2B and SaaS products across Europe and Latin America. I work closest to the technical layer: APIs, integrations, and self-service platforms that partners and other teams build on. Currently Lead PM at IKEA (Ingka Group), where I own PartnerHub, a self-service B2B platform used by external service partners across multiple markets, while setting product direction and coaching PMs and POs across a portfolio of 15+ products. Key results include: • Raised the API catalog’s CSAT from 56% to 85% through UX optimization, process redesign, and improved documentation & partner support • Built PartnerHub from 0→1 • Contributed to an internal AI assistant based on RAG and MCP architecture Previous impact: • Storyblok: +21% activation via funnel experimentation and A/B testing across onboarding. • Magazine Luiza / LuizaLabs: Redesigned the affiliate experience → NPS from 81 to 93. • Raia Drogasil: +15% activation funnel performance through personalized offers and journey optimization. • Hurb: Built a new Activities vertical from 0→1, including direct Disney integration → NPS from 73 to 94 and +17% ticket sales. Core strengths: Platform · B2B & SaaS · Product Strategy & Vision · Discovery & Experimentation · Metrics, KPIs & OKRs · AI as a Product & Strategy Enabler · Leadership & Coaching
AISaaSEdTech
My LinkedIn audience
- Followers
- 6,214
- Est. median reach
- 675
- Reactions per post
- 7
- Median of recent posts
Public LinkedIn data · Sep 17, 2026
Recent posts
All posts on LinkedInSandro Maia
Summer is coming to an end, and I can say that this one was all about learning and providing support in what I love most: helping with product development! I had the opportunity to contribute to 2 short-term projects, not by creating something from scratch, since they were already doing a great job, but by helping them organize and sustain growth in terms of product thinking. If you’re on this path, this article illustrates and summarizes this journey.
17 reactions · 0 commentsViewSandro Maia
A Squad Academy acaba de “contratar” cinco novos integrantes. Nenhum deles é humano. Nossa estrutura operacional e executiva está crescendo. E parte desse crescimento acontece com agentes de inteligência artificial. Ao longo dos últimos meses, enquanto realizávamos nossas primeiras turmas, cinco agentes atuavam em silêncio nos bastidores: captando informações, ouvindo, aprendendo e assimilando o contexto da nossa operação. Foi o período de preparação para que pudessem, finalmente, ser “contratados”. Hoje, eles estão em live. 🚀 São cinco agentes dedicados às principais áreas de crescimento da Squad Academy. Cada um com um papel definido e uma perspectiva sobre como nos ajudar a avançar. Eles observam o funcionamento da operação, conectam informações, evidenciam problemas, propõem soluções e trazem alertas para apoiar nossas decisões. É nesse sentido que os considero cinco agentes “vivos”: como um verdadeiro conselho, participam do dia-a-diaoperação, opinam e encontram novos contextos, contribuindo continuamente para as próximas decisões. Para quem está construindo uma empresa, é fácil passar o dia resolvendo urgências e terminar sem tempo para pensar no futuro. Ter esse apoio ajuda a enxergar o que precisa de atenção e a estruturar os próximos passos com mais clareza. A experiência das primeiras turmas nos ensinou muito. Agora, estamos transformando esse aprendizado em uma estrutura capaz de apoiar o lugar aonde queremos levar a Squad Academy. E isso é só o começo.
12 reactions · 0 commentsViewSandro Maia
Primeiras turmas finalizadas! Esse momento da Squad Academy simboliza não somente a validação de um modelo, mas a certeza de que algo maior está por vir! 🚀🚀🚀🚀🚀
7 reactions · 3 commentsView
Work with Sandro Maia
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Who engages with my posts
Based on 30 people who reacted to or commented on my posts. Percentages use the profiles that could be classified.
Based on 30 people who reacted to or commented on my posts. Percentages use the profiles that could be classified.
Based on 30 people who reacted to or commented on my posts. Percentages use the profiles that could be classified.
Based on 30 people who reacted to or commented on my posts. Percentages use the profiles that could be classified.
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Booking Sandro Maia: frequently asked questions
Sandro Maia is a B2B LinkedIn creator based in Portugal with 6,214 followers, posting about AI, SaaS, and EdTech. On Naano, one sponsored LinkedIn post by Sandro Maia costs €425, a fixed price per post. Sandro Maia is not taking new bookings right now.
- How much does Sandro Maia charge for a sponsored LinkedIn post?
- One sponsored LinkedIn post with Sandro Maia costs €425 on Naano. It is a fixed price per post, the amount your brand pays. Compare with the B2B creator rates 2026 report
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