Wendy van Gilst

"You must be doing well. I see your content in my LinkedIn feed all the time." I recently received this comment. And to me, it means something important: My LinkedIn strategy is working. Not because of the likes. Not because of the impressions. Not because of the follower count. Because I'm staying top of mind. When someone needs advice about LinkedIn, lead generation, or thought leadership, I want them to think of me. That's the power of consistent visibility. It's also one of the reasons I regularly use photos of myself in my content. People remember faces faster than names. When people repeatedly see your face, your content, and your expertise, trust starts to build. In fact, one of the comments I hear most from potential clients is: "I felt like I already knew you before we spoke." That's the result of showing up consistently and authentically. But here's something important: Your personal brand should fit you. Some of my clients love sharing personal photos and stories. Others prefer to focus more on their expertise and insights. Both approaches can work. The best personal brand is not the one that follows a formula. It's the one that feels natural, authentic, and sustainable. Because people can tell when you're forcing it. Are you happy with the personal brand you're building on LinkedIn? 👇

5 days, 4 nights in Ibiza, this is what it brought me... • Beautiful sunsets • Lunch spots with fresh fish • 2 parties at the club, 1 party at a beach club • Content for a party report (!) • Dinner with wine and chips • Breakfast at the pool with sea views • Endless amount of good conversations • 3 workouts on the beach • A little (too) much Cava • Dinners with amazing views and sunsets • Tan lines But more importantly, it brought me 5 days without a laptop. I scheduled my LinkedIn posts and left my laptop at home. And I highly recommend that you do the same this Summer!

If I were responsible for the LinkedIn strategy for a large enterprise (again), I would immediately implement this. After leaving Oracle, learning a lot about social selling and social listening, I defined my first paid social media strategy for a brand-new product called Sage Live. Quickly, I was able to implement this across the whole of Sage. Packed with knowledge and experience about paid social strategies, I joined LinkedIn. At LinkedIn, I worked with enterprise companies, and I saw the same trends happening. Being an entrepreneur for 1,5 years now, I apply all this knowledge to my clients. I recommend implementing right away: ✅ Shared goals for sales and marketing ✅ Account-Based Marketing ✅ LinkedIn ads campaigns based on Sales target accounts ✅ Sales Navigator activities on the target accounts of LinkedIn campaigns ✅ Optimized LinkedIn profiles for lead generation A successful LinkedIn strategy is a partnership between Sales and Marketing. When Sales and Marketing work towards the same goals, with the same objectives, targeting the same accounts, and they continue to learn, magic happens.