Ahmed Abdullah

Ahmed AbdullahSep 17, 2026

Just a quick thought for anyone doing outbound right now: sometimes you can rewrite the email twenty times and still get nowhere because copy was never the problem. That is one of the easiest traps in outbound. Performance drops, so the first instinct is to change the subject line, rewrite the CTA, or test another opening. But the real issue might be somewhere else entirely. If you are getting no replies, the first question should probably be whether the emails are even landing. If you are getting replies, but they are all generic negatives, then deliverability may be fine and the message, problem, or offer needs work. If you are getting negative replies with context, that is actually progress because now the market is telling you what is wrong. The important part is knowing which layer you are trying to fix. There is no point obsessing over the CTA if the inbox is burned. And there is no point rebuilding your sending infrastructure if buyers are already replying and clearly telling you the positioning is wrong. I think sales becomes much easier when you stop asking, “Why is this campaign not working?” and start asking, “Which part of the system is actually failing?”

Ahmed AbdullahSep 13, 2026

no lab writes "we must pace the frontier" from a position of comfort either this is the classic fear-spreading marketing play where the US gets to control the tempo or the labs are watching scary shit across every team and they're genuinely not in control of anything anymore his own essay admits Anthropic understands a tiny fraction of what happens inside their models, and that recursive self-improvement could outrun our ability to understand and control these systems https://lnkd.in/gZcMpsB7

Ahmed AbdullahSep 16, 2026

A quick take on something I think gets overused in sales: social proof. “We work with X, Y, and Z” sounds impressive, but a famous customer means very little if the prospect cannot see themselves in that customer. What I think matters more is peer relevance. If I run a dental practice, I probably care more about what other dental practices are doing than what a completely unrelated enterprise company is doing. If I run a construction business, I care about how other contractors in my market are solving the same problems. That creates a very different kind of curiosity -> “what are companies like mine doing that I am not?” That is where social proof becomes more than a logo wall. Instead of saying -> "we work with several leading companies.” You can say something closer to -> “we have been working with teams in your space and keep seeing the strongest performers approach this problem differently.” Now the conversation is not about how impressive you are. It is about what the buyer might be missing. As AI makes personalization easier for everyone, I think this kind of context becomes more valuable. Knowing the prospect matters. Knowing their world may matter even more.