Anna Kulik

Anna KulikSep 18, 2026

𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗶𝘀 𝘀𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝘁𝗼 𝗼𝗽𝗲𝗿𝗮𝘁𝗲 𝗶𝗻 𝘁𝘄𝗼 𝘄𝗼𝗿𝗹𝗱𝘀 𝗮𝘁 𝗼𝗻𝗰𝗲. The familiar one is still here: people choose products, set priorities, approve decisions, negotiate, manage risk and remain accountable. But a second layer is emerging around it. AI agents can discover, compare, analyze, coordinate and increasingly execute parts of commercial work. 𝗧𝗵𝗮𝘁 𝗿𝗮𝗶𝘀𝗲𝘀 𝗮 𝗯𝗶𝗴𝗴𝗲𝗿 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝘁𝗵𝗮𝗻 “𝗪𝗵𝗶𝗰𝗵 𝗔𝗜 𝘁𝗼𝗼𝗹 𝘀𝗵𝗼𝘂𝗹𝗱 𝗮 𝘀𝗲𝗹𝗹𝗲𝗿 𝘂𝘀𝗲?” What operating system does a business need when it has to live in both Human Commerce and Agentic Commerce at the same time? That is the problem we are building WIZIUM around. 𝗪𝗜𝗭𝗜𝗨𝗠 𝗶𝘀 𝘁𝗵𝗲 𝗶𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝘁 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝗹𝗮𝘆𝗲𝗿 𝗼𝗻 𝘁𝗵𝗲 𝘀𝗲𝗹𝗹𝗲𝗿’𝘀 𝘀𝗶𝗱𝗲: people, specialized AI agents, business memory, tools, workflows, communication and execution working from the same context. The important part is not only the agents. 𝗧𝗵𝗲 𝘄𝗼𝗿𝗸 𝗶𝘁𝘀𝗲𝗹𝗳 𝗰𝗮𝗻 𝗯𝗲 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲𝗱 𝗶𝗻𝘁𝗼 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗲𝗱, 𝗰𝗵𝗮𝗻𝗻𝗲𝗹-𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝗿𝗼𝘂𝘁𝗲𝘀. Context accumulates instead of disappearing between spreadsheets, chats and tools. 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 𝗰𝗮𝗻 𝗯𝗲𝗰𝗼𝗺𝗲 𝗿𝗲𝘂𝘀𝗮𝗯𝗹𝗲 𝘀𝗸𝗶𝗹𝗹𝘀. 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗽𝗮𝗿𝘁𝘀 𝗼𝗳 𝘁𝗵𝗲 𝘄𝗼𝗿𝗸 𝗰𝗮𝗻 𝗺𝗼𝘃𝗲 𝗶𝗻 𝗽𝗮𝗿𝗮𝗹𝗹𝗲𝗹 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝗰𝗼𝗻𝘀𝘁𝗮𝗻𝘁𝗹𝘆 𝗿𝗲𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗽𝗶𝗰𝘁𝘂𝗿𝗲 𝗳𝗿𝗼𝗺 𝘀𝗰𝗿𝗮𝘁𝗰𝗵. Today, WIZIUM is already working around Amazon US and TikTok Shop US, with the 𝗔𝗺𝗮𝘇𝗼𝗻 𝗹𝗮𝘂𝗻𝗰𝗵 𝗿𝗼𝘂𝘁𝗲 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲𝗱 𝗶𝗻𝘁𝗼 70+ 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗲𝗱 𝘀𝘁𝗲𝗽𝘀 𝗮𝗻𝗱 𝗳𝗶𝘃𝗲 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗴𝗮𝘁𝗲𝘀. 𝗘𝗮𝗿𝗹𝘆 𝗮𝗴𝗲𝗻𝗰𝘆 𝗽𝗶𝗹𝗼𝘁𝘀 𝗮𝗿𝗲 𝗶𝗻 𝗽𝗿𝗼𝗴𝗿𝗲𝘀𝘀! Next comes post-launch operations, more channels, more workflows and more specialized agent capabilities. 𝗛𝘂𝗺𝗮𝗻 𝗷𝘂𝗱𝗴𝗺𝗲𝗻𝘁. 𝗔𝗴𝗲𝗻𝘁𝗶𝗰 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻. 𝗢𝗻𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗰𝗼𝗻𝘁𝗲𝘅𝘁. 𝗚𝗹𝗼𝗯𝗮𝗹 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲. That is the direction we believe commerce is moving. #Ecommerce #AmazonSellers #TikTokShop #CommerceOperations #AIAgents #MultichannelCommerce #AgenticCommerce #WIZIUM

Anna KulikAug 27, 2026

Managers will keep their jobs. Their subordinates will become agents. That is my answer to Peter Diamandis's new essay, "The Death of the Company": two people with AI agents, 90 days, extinction for the corporation as we know it. The company survives. It gets an operating system. My new deep dive is about what that means for the way we will actually work. Why the marketing department changes state instead of shrinking: a core of one or two conductors, a network of fractional specialists around it, agents underneath. Why being a marketer of one company stops being an option. What happens to the office when work with agents turns voice-first and the open space quietly stops making sense. And the bottleneck nobody puts in their forecasts: the human head. My bet inside is dated 2030. And one question I left open on purpose, because nobody has shown me the honest answer yet: where do the people go. If the company becomes an operating system, do You know who are you in it? #AI #FutureOfWork #Marketing #Leadership

Anna KulikSep 17, 2026

Your printer already shops without you. HP Instant Ink watches the ink level and ships a cartridge before it runs dry. Amazon Dash Replenishment does the same for vacuum filters, coffee pods and dishwasher tablets. On Mercari, the app writes the listing, grades the condition and suggests a price. eBay says its AI listing tool has produced well over 100 million listings. Buying is being automated. Selling is next. The US is building open protocols (ACP, UCP, AP2) with one very large exception called Amazon. China went the other way: closed platforms with AI inside, and a regulator that reportedly banned paid placement in AI recommendations. India built the boldest design, an open network where any buyer app can sell any registered seller's goods, and learned the hardest lesson about volume. Here is what we think happens next! Paid placement comes back to AI answers within 24 months, in a new shape. Amazon is already piloting ads inside ChatGPT. Every precedent says it returns as a "sponsored answer," a "verified partner" or a preferred-checkout fee. Sellers who built visibility on data quality by then will pay less for it than sellers who have to buy it back. In-chat checkout stays a minority through 2028, then jumps by category. Trust is at 23 percent, and Walmart's in-chat conversion was one-third of click-out. It flips the day people believe the agent found the better price, and it flips first where the product is boring: replenishment, subscriptions, consumables. Marketplaces do not die. They become suppliers of catalog, logistics and trust to agents, and they build their own agents to keep the customer. Agent-to-agent negotiation arrives in B2B first. Alibaba's Accio already runs sourcing and negotiation as an agent team for 230,000+ businesses. Gartner expects 90 percent of B2B buying to be agent-intermediated by 2028. 2030 is a patchwork. People still open the Amazon app. Agents read from every shelf they can reach. The first question moves to the agent. A product has to sit on every shelf a person or a machine might read, with one record that says the same thing everywhere. Nobody has published a map of this whole system yet. That is the job we have taken on at WIZIUM Research Lab: to track how commerce is changing and turn it into maps that brands, sellers and agencies can act on. Very soon we launch a large research project on how selling actually works now, across marketplaces, countries and AI agents! We will be interviewing brands, sellers, manufacturers and agencies this fall. If you would like to take part and share what you see from where you sit, we would love to have you. Just comment "I'm in" and I will get back to you. And if you know someone who should be part of this, send them this post. Who should I talk to first? #AgenticCommerce #Ecommerce #Marketplaces #AIShopping