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Director of AWS GTM & Strategic Partnerships | AWS Go-to-Market • AWS Marketplace • Co-Sell | Scaling Startups & ISVs | GTM Strategy | Board Advisor | 🎙️ Cloud & Clear | 18K+ | ⚡ Alliances Alchemist
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I help startups and ISVs turn AWS into a growth engine ☁️ Great technology is only the beginning The real challenge is turning it into customers, pipeline, partnerships, and revenue and knowing how to make the AWS ecosystem work for you That’s what I do I’m Director of AWS GTM & Strategic Partnerships at Automat-it, where I work with startups and technology companies on AWS GTM, co-sell, Marketplace, strategic partnerships, and growth strategy I love connecting the dots between AWS, technology, people, and business and turning complexity into a clear path forward My work spans: → AWS GTM & Co-Sell - creating strategies that connect companies with the right AWS teams, customers, and opportunities → AWS Marketplace - making Marketplace part of the commercial strategy, not just a product listing. → Strategic Partnerships - building relationships that create opportunities, credibility, and long-term value → GTM Strategy - bringing product, sales, marketing, and ecosystem partners together around a path to revenue → Startup & ISV Growth - helping founders and technology leaders navigate the ecosystem and figure out what to do next But my work doesn’t stop at strategy. I’m passionate about sharing what I learn and creating conversations around the things I care about. ✍️ I write about AWS, GTM, partnerships, AI, and the cloud ecosystem, including my go-to-market perspective through the Automat-it community. 🎙️ I host Cloud & Clear, where I sit down with people shaping the cloud and technology ecosystem 🎤 I speak at industry events and conferences about AWS, GTM, partnerships, and the opportunities hiding inside the cloud ecosystem I’ve supported 15+ startup GTM strategies and worked across the AWS ecosystem, including helping a company recognized as AWS Partner of the Year 2024 I’ve also had the privilege of building relationships across the US, UK, and Israel, and I believe the best opportunities often start with a conversation So whether you’re a founder building an ISV, a technology leader looking for your next growth lever, an AWS leader, or someone working somewhere in the ecosystem , I’m always happy to connect, exchange ideas, and see where we can create value together AWS is the ecosystem GTM is the strategy People are what make it happen Let’s connect🤝
My most engaged audience
36% Manager / Lead · 39% Engineering / Data
From 115 people who reacted to or commented on my posts
Public LinkedIn data · Oct 2, 2026
I’m so excited, I just can’t hide it! 😄☁️ Today we had a joint co-sell enablement session with Amazon Web Services (AWS) in Dublin, bringing together our customers, partners, and the AWS team. Great conversations. Great energy. And so much potential ahead. It’s just the beginning. 🚀 Dublin, you were a good one 🇮🇪💚 Ziv Kashtan Mariana Caran Rossi Automat-it #AWS #CoSell #AWSPartners #GTM #Cloud #Partnerships #Dublin
London Bridge is falling down… 🇬🇧😄 But what a day at the Amazon Web Services (AWS) London office ☁️. Presentations, back-to-back meetings. Met so many brilliant people, exchanged ideas, and left with a head full of new ones. One of those days that reminds you how much can happen when the right people get in a room together 💚. Now, let’s make things happen. 🚀 Ziv Kashtan Automat-it #AWS #AWSPartners #CloudGTM #Partnerships #ISV #Startups #CoSell #AWSMarketplace #London
I still remember the first time I helped a startup close its first-ever deal. It started with casual co sell conversations, POCs, and a lot of preparation. Then we showed up to another co sell meeting about exciting opp with a one-pager in AWS language, a clear better together story, and real belief in the product. The Amazon Web Services (AWS) AM understood it, and introduced us to a another customer who needed exactly that solution. The customer tested, questions came up, the opportunity matured. And then: signed. That moment felt like magic ✨. Because startups can build an incredible product, but without pipeline and customers, it’s like a Tesla that doesn’t drive. And that’s why I believe startups need to approach co-sell more maturely: clear positioning, preparation, customer relevance, and a real GTM strategy. Co-sell isn’t magic. But when the right partner opens the right door at the right time? That’s magic🩷 #Startups #GTM #CoSell #AWS #Partnerships #StartupGrowth
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Based on 115 people who reacted to or commented on my posts. Percentages use the profiles that could be classified.
Based on 115 people who reacted to or commented on my posts. Percentages use the profiles that could be classified.
Based on 115 people who reacted to or commented on my posts. Percentages use the profiles that could be classified.
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Moran Onger Ben-Baruch 🧙♀️ is a B2B LinkedIn creator based in Israel with 18,408 followers, posting about Growth / GTM and Sales. On Naano, one sponsored LinkedIn post by Moran Onger Ben-Baruch 🧙♀️ costs €482, a fixed price per post.
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