Milica Balaban

Milica BalabanSep 16, 2026

Day two of my challenge, and my mind is completely blank. I don’t know what to write about, so I procrastinated the whole day. Even though I had time this morning and this afternoon to write, I didn’t. I didn’t feel like writing, or like it was going to bring me any fun. Then I headed to the gym. I did a hell of a training, and afterward, I started thinking that maybe I should just skip today. No one is reading. No one is there to track my commitment. So I was like, yeah, I’m going to skip, and I’m going to redo it tomorrow. No one is keeping score. Then the lights went out, and the whole city went dark. And I was like, holy shit, this might be some sort of sign. So I walked home in pitch-black darkness and started writing on a piece of paper. When I was halfway done, the lights came back on, and I started typing. Maybe I’m going to start writing manually again because I feel like it’s much more enjoyable. But for now, this is the post. I’m keeping my promise, and I’m posting today. Here on LinkedIn, I’m definitely still going to type. But writing manually feels much more fun. And here I am. It wasn’t as hard as I thought. Writing this was pretty enjoyable. ⚠️ Follow Milica Balaban if you're into marketing insights, personal stories, and the ugly truth.

Milica BalabanSep 17, 2026

Things I’ll never accept again after working at startups: -Everything being urgent because no one planned anything on time. -Constantly changing priorities and calling it agility. -Having responsibility for results but no authority to make decisions. -Founders wanting senior expertise, then ignoring it the second it becomes inconvenient. -Working late to fix problems I didn’t create and wasn’t allowed to prevent. -Being told to “think like an owner” while having none of the security or benefits of one. -Being expected to do the work of ten people because “we’re a small team.” -A complete lack of processes being presented as freedom. -Job descriptions that change every two days. -And, of course, “we’re like a family here.” I still love startups. I love building something from nothing. I love moving fast. I love the chaos when it actually leads somewhere. But I’m no longer impressed by chaos for the sake of chaos. Some things are part of working at a startup. Others are just bad management. ⚠️ Follow Milica Balaban if you're into marketing insights, personal stories, and the ugly truth.

Milica BalabanSep 15, 2026

Over a year ago, I started posting on LinkedIn because my writing felt stuck. I forgot how to write, so I set myself a 30-day challenge. That challenge began my LinkedIn journey. More than a year later, I’ve gained so many followers, conference speaking gigs, great contacts, business opportunities, and everything else that came with it. But the one thing that began this whole journey was writing. And over a year later, I’m feeling stuck again. I started posting for the sake of posting. It stopped being fun like it used to be in the beginning. So I’m setting myself another LinkedIn challenge: the 30-Day LinkedIn Challenge 2.0. The goal is to bring the fun back into my writing. Stay tuned and ⚠️ Follow Milica Balaban if you're into marketing insights, personal stories, and the ugly truth.