Write a brief creators can use

Creators write their own posts. A good brief gives them what they need without writing the post for them.

Step by step

1. Give the context

   Who you are, what you sell, who it's for, and the one thing you want readers to remember.

2. Set the tone and limits

   Add the tone, what to do and what to avoid, and examples of posts you like.

3. Or link your own document

   Prefer Notion or Google Docs? Add the link instead.

4. Check the preview

   Open My brief on the campaign card: it shows exactly what creators see.

   

Example briefs by goal

Launch

[Company] launches [what: feature, product or event] on [date]. It helps [who] to [result], without [today’s pain]. Key message: what changes for your readers from day one. Share how you would use it, or what it replaces in your routine. Tone: concrete and first-hand, no hype. Avoid: feature lists and prices. Call to action: try it with the link in the post.

Awareness

[Company] helps [who] to [result]. Most of them still [today’s habit]. Key message: there is a simpler way, and [Company] is it. Start from a real moment of your work where this problem shows up. Tone: personal and honest. Avoid: sounding like an ad, naming competitors. Call to action: discover [Company] with the link in the post.

Leads

[Company] helps [job titles] at [type of company] to [result]. Goal: start conversations with these buyers. Key message: one concrete problem they have and how [Company] solves it. Give a tip they can apply today, then introduce [Company]. Tone: expert and practical. Avoid: figures we cannot back. Call to action: book a demo with the link in the post.

Hiring

[Company] is hiring a [role] in [city, or remote]. The team: [size, what it builds]. Why join: [two concrete reasons]. Key message: what this person will really work on. Say who in your network would fit, in your own words. Tone: warm and honest. Avoid: buzzwords. Call to action: apply with the link in the post.

FAQ

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